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Sam Fender contributes his £25k prize Mercury Prize to independent concert halls

The singer holding Mercury Prize in the North East
Sam Fender won the honor in October in his hometown

The star has donated the entirety of his £25,000 Mercury Prize winnings to the trust for venues, which operates to save the United Kingdom's independent concert spaces.

Fender was presented with the prize on October 16 as his new release People Watching was named the outstanding release of the past year.

The musician has opted to give the cash to the Music Venues Trust, in recognition of the vital role small stages had in his early career.

"As an artist would not have achieved my current career if it wasn't for all the performances I did around the region, and further afield, when I was starting out," said the artist. "These locations are iconic, but they are in difficulty."

Since the start of 2023, over 150 of these locations have shut down – roughly 16% of the entire UK sector.

In the last year, major artists like Pulp, Coldplay, Katy Perry and Sheeran have all backed the Music Venues Trust in its attempts to support the industry, by including a small levy to their ticket prices, which benefits local stages.

Fender also participated, generating more than £100,000 on his 2024 arena tour to support thirty-eight grassroots venues across Britain.

The donation assisted spaces that were dealing with imminent closure due to issues stemming from flooding, fires and family tragedies, as well as licensing issues, conflicts and noise complaints.

Additional spaces obtained financial assistance in improving infrastructure and sound and lighting systems that helped performers and audiences.

"The notion that funds from performances in major spaces helps the local stages, where it all starts for performers like me, is just sensible," the star has stated.

Pulp on stage
They are one example who contributed their Mercury Prize funds to charity

He is not the first artist to give his award prize money to worthy causes.

When Pulp received the award in the mid-90s for their release Different Class, lead singer the singer announced that the group would give their cash to the non-profit War Child.

During 2002, artist Ms Dynamite shared her prize between a few organizations, including the NSPCC and a Sickle Cell organization.

"And I contributed a £1,000 to Highgate Newtown, to their gymnastics program, because I trained in gymnastics when I was a child and they needed better apparatus," she explained to outlets.

In recent years, they donated their prize money to the community center that developed their act, in addition to other grassroots music organisations.

Additionally the 1994 recipients the group gave their winnings to a MS organization after a friend was identified with the disease.

"The victory was ample," remarked vocalist the singer. "The prize was the bonus but we didn't require the bonus, because we had the honor. So our winning impacted somebody else's life."

In the past week, the MVT revealed it had saved several grassroots venues in the South East, by bringing them into public stewardship.

One venue in Southampton and the second in that location were bought under the community ownership program, which is supported by a national body and supporters who purchase "shares" in the venues.

About the author

Brooke Mitchell

A London-based journalist with over a decade of experience covering UK culture and social trends, passionate about storytelling and community insights.

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